Results

Business impact.

What changed for the teams running it, measured against the systems it replaced.

The numbers

Measured against legacy systems

-50% forecast error vs legacy
>500x faster plan modifications · fractions of a second per 1,000 records
17x faster BOM algorithm to align procurement with demand
10,000+ promotions decoded

Customer stories

Problem → change → impact

selected deployment
Problem
Black-box forecasting and a budget process too slow and too coarse for a promotion-heavy fresh-cut business.
Change
Explainable, promotion-aware planning: a 52-week rolling forecast, promotion analysis, connected planning and demand-driven material requirements.
Impact −50% forecast error against the legacy system
  • 10x more responsive budget
  • 5x more detailed budget
  • 10,000+ promotions decoded
Fresh4cast's tools have sharpened our demand-driven forecasting and planning processes, enhancing accuracy, driving value and generating insights for better decision-making across the board. Giuseppe Di Grado · Trade Marketing Manager, La Linea Verde

From separate functions to one weekly meeting

Problem
Demand, stock, arrivals and prices managed in separate functions, with each team working on fragmented information: a significant coordination effort from managers on problems dealt with in day-to-day operations.
Change
One weekly S&OP meeting brings them together: opportunities seen while there is still time to choose, volumes and prices decided together, every decision written down with an owner.
Impact
Time to act: better buying and less waste, shortages fixed before the customer sees them, and problems that become choices on their own terms.
Demand, stock, arrivals and prices used to be managed in separate functions, and each team worked on fragmented information: a significant coordination effort from managers on problems that were dealt with in day-to-day operations. Now they come together in one weekly S&OP meeting: we see opportunities while there is still time to choose, we decide volumes and prices together, and every decision is written down with an owner. The value is in the time that buys us: better buying and less waste, shortages fixed before the customer sees them, and problems that become choices made on our own terms. Raffaele Spreafico · CEO, Spreafico

60+ growers in 20 countries, one daily workflow

Problem
Complex demand from multiple retailers in the UK and abroad, matched every day against what a wide grower base can actually supply.
Change
Daily decision support with the Saga workflow for communication, data validation and reporting across the grower base.
Impact
Retailer and grower information turned into decisions daily, without the manual reconciliation.
Our business needs to coordinate complex demand from multiple retailers in the UK and abroad while matching this against availability of 60+ growers in 20 different countries. Fresh4cast and their virtual email assistant Saga play an absolutely pivotal role in our communication, data validation and reporting. Neill Finlayson · Head of Supply Chain, Angus Soft Fruits

Every geography keeps its way of working

Problem
Berry programmes running on various processes and systems across different geographies, each serving its own retailers while returning value to growers.
Change
Workflows built to fit the processes and systems already running in each geography, by a team that knows the berry category.
Impact
Delivery fast enough to keep total cost low, without a geography having to abandon the way it works.
At BerryWorld, we are passionate about delivering beautiful berries to families all over the world, while providing optimal returns to our growers. It's a pleasure to work with Fresh4cast on this journey. First, they truly understand the unique challenges and opportunities of our category. Second, their software can accommodate the various processes and systems we use across different geographies. Third, they are fast, which keeps total costs low. Jennifer Tilson · Operations Director, BerryWorld Group

More than a decade together

Problem
Data-driven decisions that depend on several teams working from the same information.
Change
A long-term platform for those decisions, with tools that support collaboration between teams and keep evolving with the business.
Impact
A dependable partnership: sensible cost structure, strong customer service, and continued evolution rather than replacement.
For more than a decade, Fresh4cast have been one of our key Information Systems suppliers. Their tools support better data-driven decisions and facilitate collaboration between teams. With a sensible cost structure and great customer service, they are a pleasure to work with. Rob Keskeys · Estimating Project Manager, Driscoll's UK

A budgeting partner since 2019

Problem
A budgeting process facing challenges specific to fresh produce, on short timeframes.
Change
Data products and services from Fresh4cast behind the budget since 2019, built on its fresh-produce expertise.
Impact
Sector-specific challenges handled within the short timeframes the budget allows.
Since 2019, Fresh4cast has been assisting us with our budgeting process. Leveraging their unique expertise in fresh produce, they deliver valuable data products and services able to handle sector-specific challenges in short timeframes. Moreno Armuzzi · Marketing and Sales Manager, Jingold

Go deeper

The working papers behind the numbers

AI-Powered Reports

Whitepaper · the Saga module

Go to downloads

Intelligent Allocation

Whitepaper · the Allocate module

Go to downloads

Demand Forecasting and Planning

Whitepaper · the Forecast module

Go to downloads

Ask us to prove it on your data.

Bring one workflow and the numbers it currently produces. We will show you what changes.

Show us your planning challenge