Perishability is not an edge case
A plan that cannot see stock age, shelf life and yield variability is a guess with a decimal point.
Company
In fresh food since 2013
Founded in London by three London Business School Sloan Fellows on one conviction: sustainability drives profit in fresh food. Today we serve growers, packers, importers and marketing desks across the UK and Europe.
What we believe
Connected decisions protect fresh-food value.
Fresh food is unforgiving. The answer is not more software activity, but better decisions made with joined-up data, human judgement and practical AI.
Planning must connect
When the commercial desk promises volume the packhouse cannot pick, the waste is booked days before anyone sees it. Commercial, supply and operations need one decision picture.
AI amplifies expertise
The rules for calibre, recipe and grower priority live in a few people's heads. Software should hold them and hand them back.
Impact is the test
The test is measurable: less waste, fewer concessions, better margin.
How we work
Planning, connected
Six commitments, unchanged since the first client. They are one argument in six moves: get everyone who plans onto the same plan, and keep them there.
-
01
Start where it hurts
One workflow, one milestone. It pays for itself before the next one begins, so nothing has to be taken on trust.
-
02
Put every desk on it
One company subscription, unlimited users, no per-user fee. Commercial, supply and finance work the same plan instead of three copies of it.
-
03
Let cost follow scope
The fee moves when you add a module, never when you add people. Connecting one more team is free by design.
-
04
Connect what you already run
ERP-agnostic, and your data is exportable in full at any time. The plan joins your systems rather than replacing them, so there is no lock-in to undo.
-
05
Keep your data yours
Your data is never used to train AI models. How we hold your data
-
06
Stay with the same team
Customer success, project management and training are included. The people who connected it are the people you keep talking to.
Team
The management team
Mihai Ciobanu
Chief Executive Officer
Michele Dall'Olio
Chief Operating Officer
Careers
We hire rarely and carefully. Write to careers@fresh4cast.com and tell us what you would build.
Contact
London, and close to fresh-food decisions
Fresh4cast Ltd · registered in England and Wales, company no. 08729567Registered office: 5 New Street Square
London, EC4A 3TW · United Kingdom
sales@fresh4cast.com
Talk to the people who will build it.
No hand-offs to an implementation partner. The team you meet is the team that delivers.